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Assignments

You will have to do assignments related to the tourism sector and E-business. Leading questions are:

  1. How do you inform tourists digitally?

  2. How do tourists experience online tools?

  3. How do you create engagement through social media? 

  4. How do you learn more on tourists through online tools?

 

You will experience 4 different aspects of digital tools; Content, Social media, Usability and Research

Social media scan

Social media week

During this assignment you will analyse the Social Media channels of either companies in the Travel Industry or Attractions and Theme parks. You will do this for three different companies and in the end you will compare the results in an Infographic.

Animation video

Content week

Create an animation video for your selected city. In this video, you try to integrate facts into a story. The aim of this promotion video is not only to get the attention of your target group, but also to persuade them to come visit the selected city.

Cities 360

Content week

For Cities360Ëš you visit a Dutch city that is attractive for tourists.. There you ask the locals what the sights and venues are that no tourist should miss. You go there and make a 360Ëš video. The best video's are published on Cities360Ëš.nl.

Visual corporate story

Content week

The visual corporate story is a visual presentation of the vision, strategy, values etc of the company. It shows the identity of the company all in one Infographic.

Website

Content week

Create a well-designed website of the appointed city. This website includes the 360-video, the Visual Corporate story and the animation videos.

Glamping

Research week

Analyse the Glamping-website and give them advice on how to improve it, based on visuals, usability and their Google Analytics details.

BUAS/NHTV research panel

Research week

Recruit people to join NHTV's research panel. Think about how to approach different target groups on different channels and create an e-mail campaign with MailChimp.

Appathon

Usability week

Create a mock-up of an app based on your own concept. How can you make the Customers' Experience even better for your city or theme park?

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Content
Social media
Usability
Research
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